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Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organisations, built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns that are personalised to each respondent. Real time tracking tells the user which specific content, advert and platform source is generating the most relevant data, and so budgets and effort can be allocated to increase performance and ROI. Our toolkit of features has specifically been built around maximising PPC and social media campaign effectiveness.